Helping Australia’s leading pet retailer simplify parasite protection for every pet
Petbarn is Australia’s largest specialty pet retailer. With over 200 stores and a growing online presence, they’re committed to delivering expert advice, high-quality products, and great service to pet lovers nationwide. Petbarn engaged Cypha to create a series of online tools that guides pet owners toward the right parasite protection and food choices, with confidence and clarity.
Petbarn partnered with Cypha to design and build a digital tool that helps customers choose the right flea, tick, and worm treatments for their pets. The result is an interactive experience that’s easy to use, vet-approved, and conversion-friendly, helping thousands of pet owners shop smarter.
Petbarn had no existing digital solution to help users navigate the wide (and sometimes overwhelming) range of flea, tick and worm treatments.
They needed:
The goal: reduce confusion, improve education, and increase product conversions — all in a branded, accessible package.
Cypha worked closely with Petbarn and Greencross Vets to develop an algorithm-driven quiz that asks just the right questions — and delivers tailored product recommendations in minutes.
Key features:
User-first logic: Species, breed, size, household context and more inform a final recommendation.
We used insights from competitor research and vet input to strike a balance between simplicity and clinical accuracy.
The Flea, Tick & Worm Finder launched successfully across Petbarn’s digital ecosystem. Customers now have a fast, vet-informed way to find the right parasite protection.
Results included:
Most importantly, it delivered on Petbarn’s brand promise: making pet care easy, accessible, and personalised.
The tool has been a huge help for our customers. It removes guesswork and puts the right products in front of the right people, fast. — Digital Product Manager, Petbarn
Cypha acknowledges Traditional Owners of Country throughout Australia and recognises the continuing connection to lands, waters and communities.We pay our respect to Aboriginal and Torres Strait Islander cultures; and to Elders past and present.
