10 Essential Resources for Digital Marketers

In an ever changing industry it can be challenging to stay ‘up to speed’  with all the latest trends and technology. There are so many blogs where the primary focus is on the current state of the digital industry, it can be a little overwhelming and unclear as to what to read and what not to.

At Cypha we dedicate time every day to education and immerse ourselves in industry activity. So we decided to share our top 10 favorite resources for digital industry news..

1. Digital Buzz

Digital Buzz blog is basically a showcase of ‘all things awesome’ in the digital realm. With a primary focus on the most innovative forms of interactive marketing campaigns around the globe, there is always something impressive to inspire you!

2. Hinge Marketing Blog

If you want to get into the ‘nuts and bolts’ of effective marketing campaigns, then Hinge Marketing’s blog is one worth checking out. Covering a wide array of topics, this blog pays special attention to fundamental issues of digital marketing.

3. Seth Godin's Typepad

Seth Godin is a well known and highly regarded author, entrepreneur and marketer. Seth’s blog is full of intelligent insight into ‘all things marketing’. While it can be a little dry and not necessarily ideal for a ‘quick fix’ it’s full of great content for the serious digital marketer.

4. Mobile Marketer

When there is such an emphasis on the mobile user, it makes sense to pay special attention to the current state of play in mobile activity. Mobile Marketer is well rounded with balanced coverage of all things mobile and it’s definitely a blog to keep an eye on.

5. Viralblog

Viral Blog, as the name suggests, pays special attention to digital marketing that has viral qualities to it. Which is great if you want to be the first to discover the internet’s next best thing. This blog also has great campaign reviews and analysis.

6. Adverblog

Adverblog is focused on the best digital advertising around the world. The content is diverse and the writing is insightful and experienced. Adverblog should be on your daily list, if you really want exposure to the best in the world.

7. PSFK

PSFK is a highly regarded digital marketing blog whose purpose is to inspire their audience with great content and showcase the latest in the digital world. The layout is a little hectic but if you can get past that you will be treated to a wealth of quality content.

8. Connect

iCrossing’s Connect blog is a ‘no frills’ approach to knowledge sharing, specific to the digital industry. Besides great content and intelligent writing, it’s broad range of categories make it an essential addition to this list.

9. The Harvard Business Review

The Harvard Business Review is for the digital marketer who needs more than just inspiration. This blog has some great content skewed to the more ‘business’ side of the industry. It can be a little dry, but you can be guaranteed that adding this to your daily reading list, will expand your knowledge dramatically.  

10. Neuro Science Marketing

Neuro Marketing by Roger Dooley is a blog dedicated to (surprise) neuromarketing. If this is an area unfamiliar to you, then you will find some mind blowing content that will open your eyes to a whole new world of marketing.